Marketing Status Report

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eSite—Reports—Leasing Reports—Marketing Status

This report summarizes weekly leasing activity, including concessions, unit information and projected occupancy percentages. All status information is computed as of the date entered in the End of Week date field on the Marketing Status Report Tab.

ClosedReport Restrictions

Units with a status of Waiting List or Construction are included in the following calculations only:

Weekly Leasing Activity:

Applications of Week

Canceled Applications for Week

Outstanding Applications

Leases for Week

Concession for Week:

Concession Count

Concessions for Week

ClosedSelection Criteria

An asterisk (*) indicates a required field or selection.

Select Properties

Click to select properties from the Select Properties pop-up. The report runs for all selected properties.

End of Week *

The last day of your reporting week. All leasing activity shown on this report takes place during the week ending on the date entered in this field. Any status information is computed as of this date.

This date defaults to the current system date. To change the date, type enter another date (mm/dd/yyyy) or use the Calendar Button to select a date.

ClosedReport Details

Unit Information

Unit Type

The unit type + sub-type. For instance, 1B/1B Den.

# of Units

Total count of units of this type for the property.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

# Occup

Count of units of this type with a status of Occupied, Notice Available, Notice Pending, or Notice Leased.

% Occup

This percentage is calculated as (# Occup/# of Units) X 100 = % Occup.

Sq Ft

This number is calculated as Sum of Unit Sq Ft/# of Units = Sq Ft.

This number ties to the Leasing Summary Report, Average Lease Rent Rate section, Sq Ft field.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Market Rent

Market Rent is the unit market or street value, which may differ from the rent amount actually billed to the resident leasing the unit.

This number is calculated as Sum of unit Market Rent/# of Units = Market Rent.

This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Avg per unit type field.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

$ Per Sq Ft

This number is calculated as the Sum of Unit Market Rent/Sum of Unit Sq Ft = $ Per Sq Ft.

This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Sq Ft per unit type field.

Pre-Leased

This number is calculated as Leased Not Occupied + Future Vacant Leased (from Concessions for Week, Available for Rent section) = Pre-Leased.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Totals

Column totals are listed.

Total Sq Ft

This number ties to the Leasing Summary Report, Average Rent Rate section, Total Sq Ft field.

Total Market Rent

This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Total Avg field.

Note, this only applies if the Leasing Summary  Report, Average Lease Rent Rate count equals the Market Status Report, Unit Information section, # of Units Total field.

Total $ Per Sq Ft

This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Total/Sq Ft field.

Weekly Leasing Activity

Unit Type

The unit type + sub-type. For instance, 1B/1B Den.

Phone Calls

Count of phone calls that occurred during the reporting week. Only guest cards with a unit type entered are included in this count.

Net Traffic

The property policy, Leasing Activity Reports count traffic as affects this field.

Count of visits that satisfy the property definition of Traffic and whose Visit date occurred within the reporting week.

Net Closed

The property policy, A unit is counted as closed when affects this field.

Count of closed leases that satisfy the policy for when a lease is counted as closed less the number of canceled leases.

Conversion Ratio

This number is calculated as (Apps/Traffic) X 100 = Conversion Ratio.

Leased This Week

The property policy, A unit is counted as leased when affects this field.

Count of closed leases that satisfy the policy for when an application is closed.

Move-Ins This Week

Count of move-ins with a move-in date during the reporting week.

This number ties to the Weekly Boxscore Report, Occupancy - This Week section, Move-Ins field,

It also ties to the Property Status Report, Activity section, Move-Ins field.

Lastly, it also ties to the Leasing Summary Report, Daily Traffic section, Move-Ins field.

Move-Outs This Week

Count of move-outs with a move-out date during the reporting week.

This number ties to the Weekly Boxscore Report, Occupancy - This Week section, Move-Outs field,

It also ties to the Property Status Report, Activity section, Move-Outs field.

Lastly, it also ties to the Leasing Summary Report, Daily Traffic section, Move-Outs field.

Outstanding Apps

Count of leases with a status of Applicant, Approved or Transfer In at the end of the reporting week.

Cancelled Apps

The total number of applications cancelled or denied during the reporting period. Detailed counts for cancellations and denials are available on the Leasing Summary and Property Status reports.

Total

Column totals are listed.

Conversion Ratio Total

This number is calculated as (Apps/Traffic) X 100 = Conversion Ratio Total.

Concessions for Week

Unit Type

The unit type + sub-type. For instance, 1B/1B Den.

Total Amount)

The sum of lease concessions for units leased (based on policy) during the reporting week.

# Given

Count of leases with a concession included in the Total Apps count above.

Available to Rent

Unit Type

The unit type + sub-type. For instance, 1B/1B Den.

Vacant

Total count of vacant units with an occupancy status of Vacant Available, Vacant Pending or Vacant Leased.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Vacant Not Avail

Total count of units with an occupancy status of Vacant Leased or Vacant Pending.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Notice

Total count of units with an occupancy status of Notice Available, Notice Leased. or Notice Pending .

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Notice Not Avail

Total count of units with an occupancy status of Notice Leased or Notice Pending.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

Available to Rent

This number is calculated as (Vacant – Vacant Not Avail) + (Notice – Notice Not Avail) = Available to Rent.

Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).

% Avail

This percentage is calculated as (Available to Rent/# of Units of this type) X 100.

Total

Column totals are listed.

Total Vacant

This number ties to the Property Status Report, Occupancy section, Total Vacant field.

It also ties to the Weekly Boxscore Report, Occupancy section, Total Vacant field.

Total Vacant Not Avail

This number ties to the Weekly Boxscore Report, Occupancy section, Vacant Leased field

It also ties to the Occupancy & Availability Report, Vacant Leased section, Total field.

Total Notice Not Avail

This number ties to the Occupancy & Availability Report, On-Notice Leased section, Total field.

Projected Occupancy

Week Ending

The end of the reporting week date listed as mm/dd/yyyy (lines 1-5) + 30 days (line 6).

Starting # Occupied

Count of units occupied at the beginning of the reporting week.

Line 1 - Total # Occupied from header

Line 2 - Expected # Occupied from Line 1

Line 3 - Expected # Occupied from Line 2, and so on

% Occupied

This percentage is calculated as (Current # Occupied/Total # of Units) X 100 = % Occupied.

Expected Move-Ins

Count of units where one of the following is true:

- lease expected move-in date is in that week but there is no move-in date, or

- lease move-in date is in that week, or

- lease expected transfer in date is in that week but there is not transfer date, or

- lease transfer in date is in that week

Note, any move-ins expected during the reporting week are counted on line 1.

This number ties to the Occupancy & Availability Report, count of all residents in the Vacant Applied, On-Notice Applied, Construction Applied, Vacant Leased, On-Notice Leased and Construction Leased sections that have an Expected Move-In date AND that date is = to or > the From Date.

Expected Move-Outs

Count of units where one of the following is true:

- lease expected move-out date is in that week but there is no move-out date, or

- lease move-out date is in that week, or

- lease expected transfer out date is in that week but there is not transfer out date, or

- lease transfer out date is in that week

Note, any move-outs expected during the reporting week are counted on line 1.

Expected Occupied

This number is calculated as Current # Occupied + Expected Move-Ins – Expected Move-Out = Expected Occupied.

% Occupied

This percentage is calculated as (Expected # Occupied/Total # of Units) X 100 = % Occupied.

ClosedTo Display the Marketing Status Report

  1. From the eSite menu, select Reports—Leasing Reports—Marketing Status.
  2. Click Select Properties. Select the properties for which you want to print the report and click Done.
  3. In the End of Week field, type the date (mm/dd/yyyy) to use as the last day of your reporting week. Or, use the Calendar Button to select a date.
  4. Select a Report Format option: Acrobat Reader (default), Crystal Viewer, Excel.
  5. Click Display. If you selected the printing option, Excel, you are prompted to open or save the report Excel file. Otherwise, the report opens in your preferred format.

See Also

Effect of Property Policies on the Marketing Status Report

Property Policy Groups - Policy Settings

Leasing Reports Overview

Reports Overview

Report Printing Options

Select Properties

 

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