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eSite—Reports—Leasing Reports—Marketing Status
This report summarizes weekly leasing activity, including concessions, unit information and projected occupancy percentages. All status information is computed as of the date entered in the End of Week date field on the Marketing Status Report Tab.
Units with a status of Waiting List or Construction are included in the following calculations only:
Weekly Leasing Activity:
Applications of Week
Canceled Applications for Week
Outstanding Applications
Leases for Week
Concession for Week:
Concession Count
Concessions for Week
An asterisk (*) indicates a required field or selection.
Select Properties
Click to select properties from the Select Properties pop-up. The report runs for all selected properties.
End of Week *
The last day of your reporting week. All leasing activity shown on this report takes place during the week ending on the date entered in this field. Any status information is computed as of this date.
This date defaults to the current system date. To change the date, type enter another date (mm/dd/yyyy) or use the Calendar Button to select a date.
Unit Information
Unit Type
The unit type + sub-type. For instance, 1B/1B Den.
# of Units
Total count of units of this type for the property.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
# Occup
Count of units of this type with a status of Occupied, Notice Available, Notice Pending, or Notice Leased.
% Occup
This percentage is calculated as (# Occup/# of Units) X 100 = % Occup.
Sq Ft
This number is calculated as Sum of Unit Sq Ft/# of Units = Sq Ft.
This number ties to the Leasing Summary Report, Average Lease Rent Rate section, Sq Ft field.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Market Rent
Market Rent is the unit market or street value, which may differ from the rent amount actually billed to the resident leasing the unit.
This number is calculated as Sum of unit Market Rent/# of Units = Market Rent.
This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Avg per unit type field.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
$ Per Sq Ft
This number is calculated as the Sum of Unit Market Rent/Sum of Unit Sq Ft = $ Per Sq Ft.
This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Sq Ft per unit type field.
Pre-Leased
This number is calculated as Leased Not Occupied + Future Vacant Leased (from Concessions for Week, Available for Rent section) = Pre-Leased.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Totals
Column totals are listed.
Total Sq Ft
This number ties to the Leasing Summary Report, Average Rent Rate section, Total Sq Ft field.
Total Market Rent
This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Total Avg field.
Note, this only applies if the Leasing Summary Report, Average Lease Rent Rate count equals the Market Status Report, Unit Information section, # of Units Total field.
Total $ Per Sq Ft
This number ties to the Leasing Summary Report, Average Lease Rent Rate/Market Rent section, Total/Sq Ft field.
Weekly Leasing Activity
Unit Type
The unit type + sub-type. For instance, 1B/1B Den.
Phone Calls
Count of phone calls that occurred during the reporting week. Only guest cards with a unit type entered are included in this count.
Net Traffic
The property policy, Leasing Activity Reports count traffic as affects this field.
Count of visits that satisfy the property definition of Traffic and whose Visit date occurred within the reporting week.
Net Closed
The property policy, A unit is counted as closed when affects this field.
Count of closed leases that satisfy the policy for when a lease is counted as closed less the number of canceled leases.
Conversion Ratio
This number is calculated as (Apps/Traffic) X 100 = Conversion Ratio.
Leased This Week
The property policy, A unit is counted as leased when affects this field.
Count of closed leases that satisfy the policy for when an application is closed.
Move-Ins This Week
Count of move-ins with a move-in date during the reporting week.
This number ties to the Weekly Boxscore Report, Occupancy - This Week section, Move-Ins field,
It also ties to the Property Status Report, Activity section, Move-Ins field.
Lastly, it also ties to the Leasing Summary Report, Daily Traffic section, Move-Ins field.
Move-Outs This Week
Count of move-outs with a move-out date during the reporting week.
This number ties to the Weekly Boxscore Report, Occupancy - This Week section, Move-Outs field,
It also ties to the Property Status Report, Activity section, Move-Outs field.
Lastly, it also ties to the Leasing Summary Report, Daily Traffic section, Move-Outs field.
Outstanding Apps
Count of leases with a status of Applicant, Approved or Transfer In at the end of the reporting week.
Cancelled Apps
The total number of applications cancelled or denied during the reporting period. Detailed counts for cancellations and denials are available on the Leasing Summary and Property Status reports.
Total
Column totals are listed.
Conversion Ratio Total
This number is calculated as (Apps/Traffic) X 100 = Conversion Ratio Total.
Concessions for Week
Unit Type
The unit type + sub-type. For instance, 1B/1B Den.
Total Amount)
The sum of lease concessions for units leased (based on policy) during the reporting week.
# Given
Count of leases with a concession included in the Total Apps count above.
Available to Rent
Unit Type
The unit type + sub-type. For instance, 1B/1B Den.
Vacant
Total count of vacant units with an occupancy status of Vacant Available, Vacant Pending or Vacant Leased.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Vacant Not Avail
Total count of units with an occupancy status of Vacant Leased or Vacant Pending.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Notice
Total count of units with an occupancy status of Notice Available, Notice Leased. or Notice Pending .
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Notice Not Avail
Total count of units with an occupancy status of Notice Leased or Notice Pending.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
Available to Rent
This number is calculated as (Vacant – Vacant Not Avail) + (Notice – Notice Not Avail) = Available to Rent.
Excluded are Down units and Inactive units (Unit Count, Sq Ft, Market Rent, Pre-Leased, Vacant Leased, Notice Leased, Vacant, Future Vacant).
% Avail
This percentage is calculated as (Available to Rent/# of Units of this type) X 100.
Total
Column totals are listed.
Total Vacant
This number ties to the Property Status Report, Occupancy section, Total Vacant field.
It also ties to the Weekly Boxscore Report, Occupancy section, Total Vacant field.
Total Vacant Not Avail
This number ties to the Weekly Boxscore Report, Occupancy section, Vacant Leased field
It also ties to the Occupancy & Availability Report, Vacant Leased section, Total field.
Total Notice Not Avail
This number ties to the Occupancy & Availability Report, On-Notice Leased section, Total field.
Projected Occupancy
Week Ending
The end of the reporting week date listed as mm/dd/yyyy (lines 1-5) + 30 days (line 6).
Starting # Occupied
Count of units occupied at the beginning of the reporting week.
Line 1 - Total # Occupied from header
Line 2 - Expected # Occupied from Line 1
Line 3 - Expected # Occupied from Line 2, and so on
% Occupied
This percentage is calculated as (Current # Occupied/Total # of Units) X 100 = % Occupied.
Expected Move-Ins
Count of units where one of the following is true:
- lease expected move-in date is in that week but there is no move-in date, or
- lease move-in date is in that week, or
- lease expected transfer in date is in that week but there is not transfer date, or
- lease transfer in date is in that week
Note, any move-ins expected during the reporting week are counted on line 1.
This number ties to the Occupancy & Availability Report, count of all residents in the Vacant Applied, On-Notice Applied, Construction Applied, Vacant Leased, On-Notice Leased and Construction Leased sections that have an Expected Move-In date AND that date is = to or > the From Date.
Expected Move-Outs
Count of units where one of the following is true:
- lease expected move-out date is in that week but there is no move-out date, or
- lease move-out date is in that week, or
- lease expected transfer out date is in that week but there is not transfer out date, or
- lease transfer out date is in that week
Note, any move-outs expected during the reporting week are counted on line 1.
Expected Occupied
This number is calculated as Current # Occupied + Expected Move-Ins – Expected Move-Out = Expected Occupied.
% Occupied
This percentage is calculated as (Expected # Occupied/Total # of Units) X 100 = % Occupied.
To Display the Marketing Status Report
See Also
Effect of Property Policies on the Marketing Status Report
Property Policy Groups - Policy Settings
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