Note

An asterisk (*) indicates a required field or selection.

Select Properties

Click to select properties from the Select Properties pop-up. The report runs for all selected properties.

From Date *

Printing the report calls for a date range to print from. Enter the first day of the date range using the format mm/dd/yyyy. Or use the Calendar Button to display a date.

Thru Date *

Printing the report calls for a date range to print from. Enter the last day of the date range using the format mm/dd/yyyy. Or use the Calendar Button to display a date.

Update Cost History

Accept the checked default to automatically update the cost history in the system's leasing tables. Or, uncheck to run the report without system updates.

Note

The following report details assume all defaults are selected.

Source

The code identifying the marketing source. Marketing Sources are established on the Marketing Source Tab.

Source Frequency

The frequency as set up in the property's Marketing Source Frequency field . The following options are possible: Annually, Daily, Monthly, Per Lease, Quarterly, Semi-Annually, Weekly.

NOTE that for the option Per Lease, the frequency is the cost per lease. For all other options, the frequency is monthly.

The frequency is how often the user is expected to pay, so for example if a client is paying $1,200 per year (and they pay yearly), then they would use a frequency of Annual and a Cost of $100, as they are effectively paying  $100 per month. It would be unusual for a client to select Daily or Weekly for the Frequency.

Monthly Cost

The monthly cost of the source. This is the same as the cost on the Marketing Sources Frequency field.

Phone Calls

Count of phone calls generated by the marketing source.

Internet Visits

Count of Internet visits generated by the marketing source.

Walk-in Traffic

Count of prospects who visited the property whose interest was generated by the marketing source.

Internet Conv.

Count of Internet visitors that later visit the property with an interest in leasing.

Phone Conv.

Count of prospects who initially phoned the property, who later visited the property as a result.

Total Visits

Count of prospects who physically visited the property.

Gross Leases

Total count of possible leases based on the number of total visits.

% Leases

This percentage is calculated as (Total visits/Gross lease) X 100 = % Leases.

Cost / Lease

The cost per lease of the source, calculated as Cost / Lease = Total Cost / Gross Leases (rounded).

Cost / Visit

The cost per visit of the source, calculated as Total Cost / Total Visits (rounded).

Year To Date

Phone Conv

YTD percentage of prospects who initially phoned the property with an interest in leasing, who later visited the property as a result.

Internet Conv

YTD percentage of prospects who initially contacted the property via Internet with an interest in leasing, who later visited the property as a result.

Total Visits

YTD count of prospects who physically visited the property.

Gross Leases

YTD total count of possible leases based on the number of total visits.

% Leases

YTD percentage is calculated as (YTD Total visits/YTD Gross lease) X 100 = YTD % Leases.

Total Costs

The YTD dollar amount of total costs for this source.

Cost / Lease

The YTD total Cost per lease is calculated as YTD Total Cost / Gross Leases (rounded).

Cost / Visit

The YTD total cost per visit for this source is calculated as YTD Total Cost / Total Visits (rounded).

1. From the eSite menu, select Reports—Leasing Reports—Advertising.
2. Click Select Properties. Select the properties for which you want to print the report and click Done.
3. Select the information you want to see on the report (refer to the Selection Criteria for this report).
4. Select one of the Report Printing Options.
5. Click Display. If you selected the report printing option, Excel, you are prompted to open or save the report Excel file. Otherwise, the report opens in your preferred format.

 

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