Marketing Sources Overview

Marketing sources indicate how or where a guest heard about the property. The source codes enable you to track the effectiveness of each advertising source and maintain budget allocations for marketing linked to specific codes. Marketing sources are property-specific and user-defined for each property.

Effect of Policies

Note

Setting up marking sources is required if you want the marketing sources to be identified when credit checks are sent to Renters Insurance, Resident Data and/or Tenant Tracker.